CASE STUDY

THRIVE Pet Healthcare · B2C · iOS

THRIVE Vet Care Mobile App

Designing a mobile service for a nationwide veterinary-care network, from core appointment flows to differentiating mobile features.

RoleSole interface designerPeriod2019—2021ScopeUX, UI, prototyping, design system
CONTEXT

Overview

THRIVE Pet Healthcare is a nationwide US network of emergency, urgent, primary, and specialty veterinary clinics. Our team created its customer mobile application.

As the only designer in a small delivery team, I designed user scenarios, presented an interactive prototype, built the interface and its component ecosystem, and supported testing and implementation review.

CHALLENGE

Problem

The website no longer met modern customer expectations. The product needed to make advanced services available from a phone, improve the experience, and reduce operating costs. COVID-19 made this shift more urgent.

The goals were to automate appointments and access to doctors, bring desktop-service functionality to mobile, and add mobile capabilities that differentiated the service.

EXECUTION

Process

We analyzed and prioritized the backlog, studied comparable products, and collected references. When early concept exploration began to pull attention into details, I proposed an interactive prototype so the team and client could agree on first-release functionality.

After the core flows were approved, I connected the visual direction to the existing website and built screens alongside a growing library of components and styles. Essential clinic needs came first, followed by differentiating mobile features.

Reference research for the THRIVE mobile app
Interactive prototype for the first release of the THRIVE mobile app
Early visual concepts explored for the THRIVE mobile app
IMPACT

Outcome

The application transferred the desktop service’s functionality to mobile and extended it with platform-specific capabilities. It was released in the App Store and received positive client feedback.

The project made prototyping a central part of my practice: a way to align stakeholders, expose architectural problems early, and focus on the experience before polishing its surface.

Key product metrics for the THRIVE mobile app
Client feedback about the THRIVE mobile app
The product team behind the THRIVE mobile app
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